Boosting Hutch’s online visibility
with strategic SEO
Hutch is a dynamic design agency, known for crafting exceptional brand identities, editorial content, and stunning websites. They’re our trusted partners on a variety of client projects, offering a range of creative solutions that make an impact. Plus, they’re jolly nice humans.
Despite their remarkable work, Hutch’s own website wasn’t attracting the traffic it deserved. That’s where we stepped in, fine-tuning their SEO strategy to enhance their visibility and help their brand reach a wider audience.
The challenge: low traffic and missed opportunities
Hutch had a beautiful, design-led website, but it wasn’t performing as well as it could in search results – and they weren’t sure why.
- They weren’t getting enough enquiries through their website
- Their search rankings were lower than expected
- Their previous site restructure had impacted their traffic
Hutch had previously stripped their website back to a single page, but even when they started adding new pages again, their traffic didn’t recover.
PSA: If you’re making big changes to your website, make sure you set up proper redirects and consider consulting your friendly neighbourhood SEO expert first!
Action: a strategic SEO overhaul
To tackle the challenges, we rolled up our sleeves and got to work.
SEO audit
First, we carried out a comprehensive SEO audit to understand where Hutch’s site stood. We looked at:
- Website health
- Organic traffic
- Top search queries
- Indexing issues
- Mobile friendliness
- Site speed
- Core web vitals
- Internal linking
- Backlinks
- Keyword rankings
This audit helped us spot gaps and opportunities to improve performance.
Keyword research
We identified high-impact keywords relevant to Hutch’s industry, ensuring they could target the right audience with the right search terms.
Backlink tracking
We started tracking their backlinks, monitoring how their domain authority was affected, and identifying opportunities to strengthen it.
SEO strategy
From our findings, we created a clear SEO strategy covering:
- Their target audience
- Domain authority improvements
- Keyword targeting
- Content creation recommendations
- On-page optimisation
- SEO plugins
- Backlink-building strategies
- Internal linking best practices
- Google Search Console and Bing Webmaster Tools setup
- Site hierarchy improvements
- Social media SEO impact
- Ongoing tracking and performance monitoring
On-page optimisation
To boost Hutch’s search performance quickly, we helped optimise their existing pages by:
- Refining meta titles and descriptions
- Improving internal linking
- Updating image alt text for better accessibility and SEO
Next steps
To future-proof their SEO, we provided guidance on:
- Expanding their site with new service pages
- Adding a blog to bring in fresh, keyword-rich content
- Improving accessibility, including advice on colour contrast for better usability
- Creating a long-term content strategy to maintain growth
The result: a stronger foundation for growth
With these changes, Hutch’s website is now in a much better place – more visible, more accessible, and ready for long-term success. They now have the tools and insights to refine their SEO, create valuable content, and reach the right audience.
Ready to elevate your online presence
Get in touch – we can help you boost your visibility, strengthen your SEO, and create a strategy for long-term growth.
“We know the power of great design – it’s what we do. But when it came to SEO, we needed a bit of outside expertise. Agile took the time to really understand our business and uncovered exactly what was holding our website back. Their audit was detailed, their advice was clear, and the changes they helped us make are already making a noticeable difference. We finally feel like our site reflects the quality of the work we do – and it’s actually being found! Couldn’t recommend them more highly.”
Alex Graves, Co-founder, Hutch
