Oxford Sustainable Finance Summit
Boosting the Oxford Sustainable Finance Summit with strategic event communications
Our role
The Oxford Sustainable Finance Group is a world-leading centre of research and thought leadership in sustainable finance. The Group hosts a regular Oxford Sustainable Finance Summit – a summer event that brings together academics, policymakers, industry leaders, and civil society to Oxford, to address the most pressing questions at the intersection of finance, sustainability, and systems change.
Since 2022, we’ve been proud partners in delivering the full communications package for the Summit. Our role has grown with the event, and we’ve delivered end-to-end communications support that not only enhances the delegate experience but significantly amplifies the Group’s reach and thought leadership across key digital platforms.
Over the last 4 years, we’ve developed and executed a cohesive communications and digital strategy for the Oxford Sustainable Finance Summit which includes:
- Website management – Ongoing updates, content uploads, and UX enhancements to a dedicated area at https://sustainablefinance.ox.ac.uk/summit/
- Agenda production – With our partners at Hutch, we have designed and published downloadable PDF agendas tailored for digital viewing.
- Social media strategy – Crafted channel-specific strategies with a focus on LinkedIn to engage finance professionals, academics, and policymakers.
- Graphic design – Produced branded graphics for web, social, print, and on-site use such as presentation slide decks, banners, and signage.
- Paid campaign delivery – Managed and optimised LinkedIn advertising campaigns to maximise reach, engagement, and follower growth.
Impact and results
Our strategic communications and digital Ad campaigns have driven meaningful, measurable results:
- Significant boost in LinkedIn impressions: The Oxford Sustainable Finance Group’s LinkedIn page saw an average impressions increase from 20,000 per month to 1.5 million per month during the campaign.
- Increased followers: The campaign generated 630 new LinkedIn followers in just three months, with high-value connections from finance, academia, and policy sectors.
- High video engagement: The 2025 Summit promotional video received 130,000 views, significantly raising awareness of the event and the Group’s work.
- Memorable presentation materials: We developed a cohesive suite of branded event materials that enhanced the experience for speakers, delegates, and partners alike – ensuring the professionalism and clarity expected of a world-class university event.
Why it worked
Our success with the Summit lies in our integrated approach: combining high-quality design, targeted digital campaigns, and content that resonates with niche, high-value audiences. We understand the unique communication needs of academic institutions working in complex and fast-evolving sectors like sustainable finance.
Importantly, our communications strategies are built around the event’s purpose – helping to not only promote attendance but also position the Oxford Sustainable Finance Group as a global leader in its field.
How we can help you
If your organisation delivers events or programmes in sustainability, finance, research, or policy, we can help you:
- Build tailored, high-impact digital campaigns to grow awareness and influence.
- Manage your event communications from strategy through to execution.
- Create professional, on-brand materials that elevate your event experience.
- Reach the right audiences with the right message – whether on social media, your website, or at the event itself.
Whether you’re a university group, a think tank, or a mission-driven business, our experience with the Oxford Sustainable Finance Summit shows how strategic communications can unlock real impact. Get in touch to find out how we can help you achieve your goals at your next event.
Working with The Agile Communications Agency is a great experience. We chose them because of their strong track record with organisations like ours and the genuine rapport we built with the team. They’ve supported us in so many ways – from developing our communications strategy and reviewing our content, to identifying new opportunities for promotion. They’re always available when we need them, and consistently bring a professional, friendly, and dedicated approach to everything they do.
Dr Ben Holt, CEO, The Rockpool Project
