DART
Impactful digital storytelling to
support life-saving lung cancer research
DART is an ambitious research initiative funded by Innovate UK and Cancer Research UK that harnesses the power of artificial intelligence to transform how lung cancer is diagnosed.
Based at the University of Oxford, the programme is working to collaborate with the lung health check service across the UK to collect invaluable data.
This de-identified patient data can be used to develop AI algorithms that will redefine early diagnosis and ultimately, safe lives.
The challenge
DART’s Chief Investigator Professor Fergus Gleeson and Project Manager Anne Powell turned to Agile to create impactful digital content to encourage lung health check teams to sign up to DART and share their data.
Their vision is to grow a data set of 150,000 CT scans, making it 10 times larger than the current world’s largest lung cancer screening dataset.
The data required is already routinely collected by the nationwide lung health check screening service. The challenge is in reaching the decision makers at each lung health check, and encouraging them to join the DART programme to submit anonymous data safely and ethically.
The solution
- A mini workshop to unpack the audience’s challenges and motivations to engage with the DART programme – what messaging did we need to embed in our content?
- Identify key messages – centring on simplifying the process for lung health check teams to take part in the programme.
- Commission a video – collaborating with the ever-awesome team at Lightbox Film to capture talking-heads interviews plus cutaway footage
- Create supporting digital content to enable the DART team to share the video effectively with their audience.
Impressive in-depth knowledge:
“The video produced by Agile has been extremely useful in encouraging research departments to sign up to DART, enabling the collection of large volumes of data.
We were especially impressed by the in-depth knowledge of DART shown by Agile and communicated to the video production team.”
Anne Powell, Project Manager, DART
