I believe that good communication is about more than just words on a page or a series of social media posts. Comms can be a tool for connection, understanding, and change.
As we celebrate LGBT+ History Month, I’m reminded of the immense power of storytelling – not just to inform, but to elevate voices, challenge the status quo, and help us all move toward a more inclusive future.
(Just a quick note: I typically use LGBTQIA+, but since this celebration is officially called LGBT+ History Month, I use that term throughout this article.)
Why we celebrate LGBT+ History Month
LGBT+ History Month isn’t just a time to remember important milestones. It’s a chance to reflect on the progress we’ve made, but also to acknowledge the work that is still to be done. It’s about honouring the strength, resilience, and contributions of the LGBT+ community, both in the past and today.
As communicators, we have a responsibility to amplify these voices. The stories we share shape how we see the world, and when we ensure that all voices (especially those from marginalised communities) are heard, we pave the way for greater understanding and progress.
At Agile, inclusivity is at the heart of everything we do, and that means our work is rooted in respect for all identities. We see it as our job to create content that reflects and celebrates diversity, not just because it makes good business sense, but because it’s the right thing to do. Representation drives engagement, loyalty, and trust – these are values we live by.
Pioneering LGBT+ voices
When we talk about LGBT+ history, we can’t forget the people who’ve changed the game – those who’ve used communication as a tool for visibility, activism, and social change. Here are a few pioneers whose work has shaped the way we communicate and advocate for LGBT+ rights:
Gilbert Baker
You might know him for designing the rainbow flag – the emblem of LGBT+ pride and unity that has become synonymous with the movement. But Gilbert was more than just an artist; he was a communicator at heart. Through his art, he created a symbol that would rally people across the world, providing a beacon of hope and strength for the LGBT+ community.
Barbara Gittings
Barbara wasn’t just fighting for LGBT+ rights – she was changing how the media and the world talked about LGBT+ people. Her work in the 60s and 70s, especially her role in getting the American Library Association to declassify LGBT+ literature as “pornographic,” was a pivotal moment in how LGBT+ stories were communicated and understood by mainstream society.
Mark Segal
Mark’s fearless activism in the 1970s, which included interrupting news broadcasts to demand accurate coverage of LGBT+ issues, was a pivotal moment in making sure LGBT+ voices were heard. His efforts are a reminder that communication is not just about the stories we tell, but about pushing for the stories that need to be told.
RuPaul Charles
Mainstream barrier-breaker, RuPaul has made the LGBTQIA+ community more accessible to millions, bringing drag into living rooms across the globe. “RuPaul’s Drag Race” has become a celebration of individuality, creativity, and unapologetic self-expression. And it’s not just entertainment – it’s been a gateway for countless people to better understand and appreciate the richness of queer culture.
I have loads of fond memories of watching Drag Race with my miniature human- sharing laughter, life lessons, and glitter-filled joy.
Janet Mock
Janet Mock has redefined what it means to be a trans woman in the media, using her platform to speak openly about her journey and advocate for trans rights. She has become a leader in making sure that trans voices are not only heard but also authentically represented in the media. Janet’s communication strategy is grounded in honesty, visibility, and an unflinching commitment to truth.
Inclusive communications in action
As comms professionals, we have the privilege (and responsibility) of shaping narratives. At Agile, we’re intentional about ensuring our content reflects the diversity of the world we live in. This means being mindful of the language we use, the stories we share, and the way we represent people from all walks of life.
For LGBT+ History Month, we invite businesses and brands to ask themselves: How can we use our platform to create positive change? Here’s what we believe makes a difference:
Mind your language
Language has power. Use it wisely. When crafting messages, think beyond binary gender assumptions and include diverse perspectives. It’s not about being perfect; it’s about being mindful and intentional.
Representation is more than just a buzzword
True representation goes beyond tokenism. It’s about giving space for authentic stories and diverse voices. It’s ensuring that LGBT+ characters, individuals, and experiences are shown in all their richness and complexity.
Lead with impact
Your platform is a powerful tool for good. Use it to support causes that matter to the LGBT+ community, share stories of resilience, and challenge societal norms. Impactful communication doesn’t just inform – it inspires.
Moving beyond the month
LGBT+ History Month is an important time to reflect, but it’s also a reminder that the work doesn’t end when the calendar flips. Authentic, inclusive communication should be embedded in every aspect of what we do, every day. Let’s use this time to reflect on how we can continue to learn, evolve, and uplift diverse voices, not just in February, but year-round.
At Agile, we’re committed to being part of that change. And as we look to the future, we hope to keep pushing boundaries, telling more inclusive stories, and making sure that everyone’s voice is heard.
