Feeling frazzled? Agile marketing is the antidote you need! 

The marketing and communications worlds move super quickly, and it can be a massive challenge trying to stay ahead of the curve. We know how it is, you’re juggling loads of different tasks and deadlines while trying to stay up to date with the ever-changing best practices. It’s easy to feel frazzled and burnt out. But don’t worry, we know just what you need to feel in control again. 

Agile marketing!   

What is Agile Marketing?  

Agile is a project management approach that comes from the software development world. It emphasises flexibility, collaboration, and responsiveness to change – which is a winning approach to marketing and communications too! 

Agile marketing focuses on frequent releases with deliberate experimentation. It is strategic, but we don’t create detailed plans for long periods of time that are set in stone.  

We want to be quick to respond to change and constantly evaluate what is and isn’t working.  

The core principles of Agile Marketing include iterative work cycles, cross-functional teams, and constant feedback.  

Some marketers have even built on the original Agile Manifesto and have created an Agile Marketing Manifesto.  

The Agile Marketing Manifesto 

To keep up with the speed and complexity of marketing today, we are adopting new ways of working: 

Focusing on customer value and business outcomes over activity and outputs  

Delivering value early and often over waiting for perfection  

Learning through experiments and data over opinions and conventions  

Cross-functional collaboration over silos and hierarchies  

Responding to change over following a static plan 

Agile marketing might look different from organisation to organisation, but all Agile marketing teams will champion teamwork and collaboration, data-driven decision making, and rapid, iterative releases.  

The benefits of Agile marketing 

Delivering value, quickly and more frequently 

Agile marketing is all about delivering value, quickly. Gone are the days when you have to wait long periods of time to see the results of your labour.  
By releasing frequently, you can also adjust your campaigns based on real-time data and customer feedback.  

Transparency and collaboration  

Working out in the open with visualised workflows and frequent touchpoints helps keep things moving. This openness boosts collaboration and helps increase buy in from other stakeholders, which is always helpful when working in comms!  

This is where things like stand ups and Trello boards come into play, helping get the right work delivered at the right time.  

Transparency holds the whole team accountable and helps them have a shared understanding of all the work in progress.  

Flexibility and adaptability 

Working in an iterative way allows for greater flexibility which means you can act quickly when needed. 

The more traditional way of preparing large, rigid marketing plans for the whole year doesn’t allow much room for responding to change.  

Of course, you still set long term goals for things you want to achieve, but you have more flexibility on how you achieve them – based on data and customer feedback.  

Data-driven marketing  

Agile marketing is about experimenting – but then checking if it’s working by analysing real data.  Have some fun with it, and try new things, but knowing for sure if they’re working or not.  

Low risk, small bets which can then be used to inform larger campaigns.  

Feeling frazzled? 

If the marketing madness and communication chaos have you feeling frazzled, it might be time to embrace Agile marketing.  

It provides a structured and dynamic approach to overcome the challenges we experience as communications professionals. It gives us the flexibility, adaptability, and efficiency we need to thrive in today’s fast-paced environment. By embracing the principles of Agile Marketing, you and your team can navigate the ever-changing marketing landscape with confidence and creativity, ultimately achieving better results and avoiding burnout. 

I bet you’re feeling less frazzled already, just thinking about it.  

Want a little help adopting Agile? Get in touch.