We’re always proud when our team members share their expertise beyond our own channels – and today, we’re thrilled to celebrate Lyssa-Fêe Crump’s latest achievement.
Lyssa, our Head of Digital Marketing, has been invited by Moz (one of the most respected names in the SEO world) to contribute to their renowned Whiteboard Friday series.
This invitation is a real milestone, recognising her deep knowledge and passion for making digital marketing both effective and inclusive.
In her Whiteboard Friday feature, Lyssa explores the crucial intersection of accessibility and SEO. Too often, websites optimise for search engines without considering the real users behind those searches, including people with disabilities. Lyssa highlights how integrating accessibility into SEO practices not only improves rankings but also creates a better experience for everyone.
Accessibility is more than just a checklist or a box to tick. It’s about building digital spaces that welcome all users, regardless of ability. Lyssa’s approach demonstrates that accessibility and SEO can, and should, work hand-in-hand. From clear content structure to thoughtful metadata, there are practical steps every marketer can take to ensure their content is discoverable and usable.
This feature is a natural extension of Lyssa’s commitment to inclusive marketing. We’re proud to support her work, which inspires us all to think more carefully about who we serve through our digital strategies.
If you’re interested in learning how SEO and accessibility can complement each other, read Lyssa’s full Whiteboard Friday article on the Moz website.
