Agile PR & Communications Ltd trading as The Agile Communications Agency (Agile) is committed to protecting and respecting your privacy. This policy explains how we collect, use, and safeguard your personal data in compliance with the General Data Protection Regulation (GDPR) EU 2016/679, as adopted into law in the UK in the Data Protection Act 2018. 
 

Data controller  

Agile PR & Communications Ltd is the “data controller” for the information that you provide to Agile when you visit our website, attend our events and training sessions, or sign up to our newsletter. That means that we decide how to use it and are responsible for looking after it in accordance with GDPR. 

Data protection officer 

For any questions or concerns regarding this privacy policy or our data practices, please contact our data protection officer Charla Symons 
charla@agilecomms.agency  
Kernow House  
Gas Hill 
Truro  
TR1 2XP 

0845 5651330 

Data we collect 

We may collect and process the following personal data about you: 

• Identity data: name, username, marital status, title, date of birth, and gender  

• Contact data: address, email address, and telephone numbers  

• Technical data: IP address, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website  

• Usage data: information about how you use our website, products, and services  

• Marketing and communications data: your preferences in receiving marketing from us and your communications preferences 
  

How we collect your data  

We use different methods to collect data from and about you ,including: 

• Direct interactions: you may give us your identity, contact and financial data by filling in forms or by corresponding with us by post, phone, email or otherwise  

• Automated technologies or interactions: as you interact with our website we may automatically collect technical data about your equipment, browsing actions, and patterns  

• Third parties or publicly available sources: we may receive personal data about you from various third parties and public sources  

How we use your data 

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances: 

• to register you as a new customer  

• to process and deliver your order  

• to manage your relationship with us 

• to administer and protect our business and this website  

• to deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you 

• to use data analytics to improve our website, products/services, marketing, customer relationships and experiences  

• to make suggestions and recommendations to you about goods and services that may be of interest to you 

 

Legal basis for processing  

We will only process your personal data if we have the legal basis to do so, including: 

• Consent: when you have given us clear consent to process your personal data for a specific purpose 

• Contract: where processing your data is necessary for the performance of a contract we have with you  

• Legal obligation: where processing your data is necessary for compliance with a legal or regulatory obligation  

• Legitimate interests: where processing is necessary for our legitimate interest or the legitimate interests of a third party, provided that these interests do not override your rights and freedoms  

Data security  

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. Additionally, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.  

 

Data retention  

We will only retain your personal data for as long as necessary to fulfil the purposes we collect it for, including for the purpose of satisfying any legal, accounting, or reporting requirements.  
 

Your legal rights 

Under certain circumstances, you have the rights under data protection laws in relation to your personal data including: 

• request to access your personal data  

• request correction of your personal data  

• request erasure of your personal data  

• object to processing of your personal data 

• request restriction of processing your personal data  

• request transfer of your personal data  

• right to withdraw consent  

If you wish to exercise any of these rights, please contact us at the details provided above.  

 

Changes to this policy 

We may update this privacy policy from time to time in response to changing legal, regulatory, or operational requirements. We will notify you of any such changes by posting the updated policy on our website. Your continued use of our services after any such updates take effect will constitute acceptance of those changes.                                     

General Data Protection
Regulation (GDPR) & PECR Email Marketing Policy             

1. Introduction

Agile PR & Communications Ltd committed to protecting the privacy and security of our subscribers’ personal data. This GDPR & PECR Email Marketing Policy outlines how we collect, process, store, and protect personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications Regulations (PECR).

2. Data Collection and Processing

We collect and process personal data for the purpose of email marketing, including but not limited to:

• Name
• Email address
• Preferences and interests
• Interaction history (e.g., email opens, clicks)

The legal basis for processing this data is consent (Article 6(1)(a) UK GDPR) or legitimate interest (Article 6(1)(f) UK GDPR) when applicable.

3. Consent, Opt-In, and PECR Compliance

• We obtain explicit, informed, and freely given consent before sending marketing emails.
• Subscribers must actively opt-in to receive our communications.
• We provide clear information on how data will be used.
• Users can withdraw consent at any time using the “unsubscribe” link in our emails.
• Under PECR, we may rely on the soft opt-in exception where:

The recipient provided their email during a sale or negotiation.

The marketing is related to similar products or services.

The recipient was given a clear opt-out option at the time of collection and in every email.

4. Data Storage and Security

• Personal data is securely stored and protected against unauthorised access, alteration, disclosure, or destruction.
• We implement technical and organisational measures to safeguard data in compliance with UK GDPR requirements.
• Data is retained only as long as necessary for marketing purposes or until consent is withdrawn.

5. Data Sharing and Third-Party Processors

• We do not sell, rent, or trade personal data.
• We may share data with trusted third-party email marketing platforms strictly for the purpose of email distribution.
• Any third-party processors are UK GDPR-compliant and have appropriate data protection agreements in place.
  
  

6. Subscriber Rights

Under UK GDPR, subscribers have the following rights:

• Right to Access – Request a copy of personal data we hold.
• Right to Rectification – Request correction of inaccurate or incomplete data.
• Right to Erasure – Request deletion of personal data (“right to be forgotten”).
• Right to Restriction – Request restriction on data processing under certain conditions.
• Right to Data Portability – Request transfer of data to another service provider.
• Right to Object – Object to processing based on legitimate interest.
• Right to Withdraw Consent – Opt-out of marketing emails at any time.

7. Data Breach Policy

In the event of a data breach, we will:

• Assess the scope and impact of the breach.
• Notify affected individuals and relevant authorities within 72 hours if required under UK GDPR.
• Take corrective action to prevent future breaches.

8. Contact Information

For any questions or requests regarding this policy or your personal data, please contact us:

The Agile Communications Agency
Kernow House, Gas Hill, Truro, TR1 2XP

hello@agilecomms.agency

0845 5651330

For complaints, you may also contact the Information Commissioner’s Office (ICO):
Website: https://ico.org.uk

9. Policy Updates

We may update this GDPR & PECR Email Marketing Policy periodically.

By subscribing to our email marketing, you acknowledge and agree to the terms outlined in this policy.