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Brand strategy

Authentic, bold and unique

It's not just about how you look

Your brand is so much more than a logo, a font, and a couple of colours. 

Your brand strategy is the combination of your tone of voice, brand values, brand identity and overall vibe. It’s the essence of your organisation and how you want to be perceived by your audience. 

Your brand is the foundation of everything you do. Your branding, in turn, supports and reflects this. 

Stand out from the crowd

Having a well-defined brand will help you stand out and be memorable with your audience. Without an effective and well-used brand strategy, you can become forgettable or confusing which will lead to you losing your audience. 

Your brand story is an often overlooked area of your strategy, but it is incredibly important. It’s the narrative you use to communicate your purpose, your beliefs, and your values. The things that people care about and that help you build better connections. 

If you want to be really successful, you need a strategy that inspires relationships and screams authenticity. If it’s not real your audience will know and they’ll revolt! 

Ready for a refresh?

Need to refresh your brand strategy and get real with it? We’re talking 100% authenticity guaranteed? 

Get in touch today for some branding awesomeness. 

Potential brand strategy activities:

Brand development

Brand botox – let’s rejuvenate your existing branding

Tone of voice development

Persona discovery and documentation

Brand values workshops

Katie Moore from Unlocking Potential.

“Agile consistently delivers on-point, strategic coaching for my clients; giving them the support they need to harness powerful PR and content for their business.”

Katie Moore

Unlocking Potential